Hall’s vision for the company is to “ grow the business in a sustainable way so we can continue to be an independent organization,” in addition to building a team-oriented company culture. In his new role as CEO, Hall will be taking on marketing and enterprise responsibilities. Hall took over as CEO earlier this month after serving as the company’s COO in charge of the sales, operations, and supply chain teams. “The differentiation between us and soda is really the fruit and the basis being carbonated water.” “Our main competition is really two different types, it’s carbonated soft drinks and unsweetened sparkling water,” said newly appointed CEO of Talking Rain, Chris Hall. While not classified as a soda, but a flavored zero-calorie sparkling water, Sparkling ICE has been steadily taking market share from the diet carbonated soft drinks (CSDs) category following a brand overhaul in 2010.
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